Purpose Of Reaching Out To Tech Yantra
- Starting with the website and the logo, the client wanted to revamp their old business identity.
- The client wanted to create their company’s online presence and expand their business.
- They also wanted us to build their company’s online presence from scratch by creating a new brochure, flyer, and company marketing video.
Research
We began looking at the specifics of the project’s requirements. It included checking up on competitors, analyzing the industry, and searching for other industry logos.
Challenges We Faced
- Since the client’s domain was completely different, we had to research a lot to create a logo & other marketing material that set a benchmark.
- The client was particular about the company logo. So we had to design 15 different logo combinations until one got approved.
- When we were working on the client website building, the client was on the go. And the client’s continuous traveling made it hard to get the feedback on time.
Solutions We Provided
- Since we conducted extensive research on clients’ work and targeted audience, we had a clear-cut image of the website in mind. Therefore, we decided to design the website on WordPress owing to its systematic and sophisticated features.
- We also offered the client comprehensive logo and identity usage guidelines, including color palettes, monochrome versions, fonts, and placement.
- We designed the aesthetic in Photoshop and Illustrator and then used these graphics in brochures and flyers.
- We also worked closely with the client’s team to brainstorm ideas for marketing videos from scrap. Finally, we turned the scrap (ideas) into one perfect marketing video.
- We constantly stayed in touch with the client to get feedback. We also arranged onsite visits to their manufacturing unit as per requirements to get a clear idea about their work.
Results
- A new website for the client tells the complete story of a company built on a passion for recycling scrap.
- We aligned everything with their mission—from manufacturing solutions to their logo, brochure, flyer, and marketing video.
- A WordPress-based website design ensured that potential clients could learn about the brand.
- We made it easier for potential customers to discover the benefits of working with our client on the next scraping and manufacturing project.
- The client was impressed with our work & gave two more projects from their other firms.
Value Addition
- We aligned with the updated branding and improved overall aesthetics.
- Delivered logos, brochures, and flyers of clients’ liking.
- We used WordPress CMS to build a fully responsive website.